NELO Kayaks
Raising the sport
Custom development
multilanguage
network of sites
UI & UX
wordpress
The challenge was a complete website redesign and development for NELO, the world’s leading company in kayaks and canoes. We’ve created a network of websites and enabled dealers to create their own website and access the main boats database and global Events & News. Now there’s an efficient and effective centralized maintenance for NELO websites. Was also developed a Search page for different kinds of boats and several filters, which enables an athlete to find the best available option for him. Every content is integrated with social networks & media, and beautiful mobile friendly layouts.
Achievements
Custom design & development
Clean, beautiful and custom design / Improved search engine and navigation / multilingual / Improved site performance and speed / content optimised to mobile / built a modular and custom backoffice / e-Commerce ready
The client
World’s leading company in kayakes and canoes
NELO is the brand name of the M.A.R. Kayaks organization, the world’s leading company in kayakes and canoes manufacturing for high competition, tourism, fitness, sea kayaking, slalom and paracanoe, from boat design to services, technology and inovation. This know-how poured into new areas and Nelo have now a strong footing in all paddle related sports, from Rowing to Stand Up Paddle, while still developing and producing strong composite shells for other sports and showing great versatility in the production of all kind of composite sport equipment under other brands.
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